CoolIT
Earth Day Flier
For Earth Day, I was asked to design a flier for CoolIT that highlighted the company’s accomplishments in climate control and sustainability. The goal was to create a visually engaging piece that celebrated their impact while reinforcing their brand identity.
Overview
CoolIT wanted to use this piece to showcase its progress in developing innovative solutions for climate control and energy efficiency. The challenge was to present technical achievements in a way that was both visually appealing and easy to understand, while staying true to the company’s professional tone and brand guidelines.
My Approach & Contributions
I designed the flier by incorporating infographics that distilled complex data into clear, eye-catching visuals. I also selected and edited photos from the company’s website to complement the graphics and bring a human, real-world element to the content. Throughout the design process, I adhered closely to CoolIT’s brand guidelines to ensure the piece felt consistent with their broader marketing and communications.
The Results
The finished Earth Day flier effectively highlighted CoolIT’s achievements in climate control in a way that was both informative and engaging. By combining infographics, photography, and a clean layout, the design communicated the company’s message clearly while reflecting its brand identity. The piece served as a strong promotional tool for Earth Day, reinforcing CoolIT’s role as an innovative leader in sustainable technology.
Phone
408-828-9146
San Jose, CA