Encore Swim Team
Booklet
I was tasked with designing a booklet for families with information about the team, how the team runs, and about swim meets.
Overview
The original brochure was uninspiring and not visually appealing. So I decided to start over with some research about the program.
The Comparative Studies program is designed to broaden students’ perspectives through interdisciplinary learning, drawing from literature, history, art, and culture. The challenge in creating the brochure was to capture the depth and range of the program in a way that felt engaging, visually appealing, and easy to navigate for prospective students considering their graduate school options.
My Approach & Contributions
I developed a creative concept that took readers on a narrative journey, beginning with the image of a student dreaming about her future as a Comparative Arts graduate student.
The Results
The finished brochure successfully conveyed both the intellectual rigor and the personal rewards of pursuing a master’s degree in Comparative Studies. By framing the program as a journey from aspiration to achievement, the piece resonated with prospective students and effectively communicated the program’s value. The narrative-driven design provided the university with a powerful recruitment tool that elevated the program’s visibility and appeal.
Phone
408-828-9146
San Jose, CA